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The cloth is approximately 17 x 26 inches, making it long enough to comfortably wrap the soft lint-free cloth around your neck. When wet, the sports cooling towel becomes considerably cooler than the outside air and provides cooling relief. Simply soak the towel in cold water and place it around your neck or over your head. It works well at outdoor events. The Perfect Fitness Cooling Towel is effective for hours to keep you comfortable while doing your favorite activity at home or on the go. Recommended care after use: wring out towel and fold loosely; store in a cool, dry place.